ComplYant App
Comprehensive social media management and brand development for ComplYantApp, a tax platform aimed to support small businesses.
Project Goals & Results
Goals: Increase engagement and reach, focused on targeting small businesses and younger audiences
Results: Directed followers to our ai tax chatbot through funny, short form content
Social Media Marketing Strategy
Content Evolution: Before & After
Before
Corporate aesthetic with product-focused content
After
Bright, casual, and people-focused approach
Content Strategy Shift: Revamped reel content to be less text and graphic heavy and more people focused. this marketing strategy increased ComplYant app's viewership by up to 1000%. We also steered away from small texts and stock images by creating more visually impactful posts that still stay cohesive. We also started using more gen-z meme formats to make our tax related comedic posts to be relatable.
Brand Transformation
Steered away from corporate vibes and focused on our niche - UC Berkeley students and Berkeley locals. By shifting to more comedic and more bright, casual graphics, we've created a more inviting page that has made students more engaged in our content.
👥 People-Focused Content
Shifted from stock-images to engaging, relatable content featuring small business owners
😄 Comedic Approach
Created entertaining, shareable content that resonates with struggling small business owners
📊 Consistent Performance
Achieved 1,000+ views on most video content through strategic content planning