UC Berkeley Coleman Fung Institute

Comprehensive graphic design and illustration work for the Fung Institute for Engineering Leadership, creating visual assets for both digital and print media.

Graphic Design Web Development UI Design

Project Overview

The UC Berkeley Coleman Fung Institute for Engineering Leadership needed comprehensive visual materials to promote their programs and communicate their educational offerings. I created multiple graphic designs that work across both digital and printed media, showcasing the main topics students learn in the program.

Fung Fellowship General Illustration

Goal

Create a graphic that can be used in both digital and printed media that showcases the main topics students in the program will be learning.

Design Process & Iterations

Initial Concepts

I developed multiple concept sketches exploring different visual approaches to represent the Fung Fellowship program's key learning areas.

Team Decision: After discussing with the Fung Fellowship team, we decided on a combination of concepts #1 and #2.

First Draft

Initial design combining the selected concepts into a cohesive illustration.

Team Feedback: Make words more legible, and sections visually clearer.

Second Draft

Improved legibility and visual separation between sections.

Team Feedback: Make the background more visually interesting.

Third Draft

Enhanced background design and visual interest.

Team Feedback: Make the bubbles align closer to brand colors, and make the characters more colorful.

Final Draft

The completed illustration incorporating all feedback, featuring improved visibility, adjusted bubbles and characters for visual clarity, and full alignment with brand guidelines.

Additional Marketing Materials

Summer Courses Graphics

Created promotional graphics for UC Berkeley Fung Institute of Engineering Leadership Summer Courses, designed for digital distribution on LinkedIn and other platforms.

LinkedIn Graphics

Print Flyers

Fung Fellowship Program Graphics

Developed multiple format variations of program graphics to support various marketing channels:

📄 Print Version

High-resolution cohort graphics optimized for printed materials and physical distribution

📱 Instagram Version

Square format graphics designed specifically for Instagram and social media platforms

📧 Email Headers

Wide-format graphics for email campaigns promoting program applications

Key Deliverables

Main Fung Fellowship illustration showcasing program topics
Iterative design process with multiple rounds of feedback incorporation
Summer course promotional materials for digital and print
Multi-format program graphics (print, Instagram, email)
Brand-aligned visual assets supporting recruitment and marketing efforts

Impact

The comprehensive graphic design work helped the Fung Institute establish a consistent and engaging visual identity across all marketing channels. The illustrations effectively communicate complex program offerings in an accessible way, while the multi-format approach ensures maximum reach across both digital and physical touchpoints.

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