ComplYant App
goals: increase engagement + reach, focused on targeting small businesses and younger audiences
result: directed followers to our ai tax chatbot through funny, short form content
revamped reel content to be less text and graphic heavy and more people focused. this marketing strategy increased ComplYant app's viewership by up to 1000%.
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steered away from small texts and stock images by creating more visually impactful posts that still stay cohesive. started using more gen-z meme formats to make our tax related comedic posts to be relatable.
Edmonds' Cafe
goals: increase engagement + reach, focused on targeting UC Berkeley students
result: gained 300% follower growth and built a community that includes I-House residents, fraternities and sororities!
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revamped reel content to be more people focused and comedic. we also focused on making collaborative posts with our cafe partners and other campus organization to gain more reach. this marketing strategy has allowed us to consistently reach over 1,000+ views on all our videos.
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steered away from corporate vibes and focused on our niche- uc berkeley students and berkeley locals. by shifting to more comedic and more bright, casual graphics, we've created a more inviting page that has made students more engaged in our content.